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ECG Impact - Enhancing the Pacific Economy in 2022

Updated: Dec 31, 2022


ECG 2021-2022 Impact Infographic.


As 2022 comes to a close, ECG reflects on the year that's been with gratitude to all our clients and partners. Local, national and global infrastructures were tested under the strain of the COVID-19 pandemic and against this backdrop ECG was tasked to create solutions for their clients and deliver effective outcomes for communities in Aotearoa.  ECG is proudly New Zealand made with deep roots in the Pacific. Our diverse expertise and multi-lens perspective enabled us to provide useful contributions across a vast spectrum of industries and sectors.  With our Media and Communications work we drove the public relations, media releases and market positioning for the Pasifika Medical Association Group (PMAG) during the height of the Covid 19 crisis. The  ECG social media footprint for PMAG communications alone was 1.1 million in engagement and this included the communications for the other PMAG subsidiaries; the Pasifika Medical Association Membership, Pasifika Futures Limited - the Pacific commissioning arm of Whānau Ora and medical centres Etu Pasifika in Christchurch and Auckland.

Picture. Director Leaupepe Ta'ala in Christchurch with Senior Pacific leaders


ECG also led general PMAG communications during this period including deployment coverage for vaccination assistance in the Pacific and the Hunga Tonga-Hunga Ha'apai volcanic eruption and tsunami. With our Production content, ECG through the support from NZ on Air launched Soul Sessions - a show exploring Aotearoa’s gospel scene with a focus on Māori and Pacific musicians. Successfully funded to produce 2 Seasons, 20 episodes with a double Christmas special, the programme provided a platform for 29 home grown and international gospel artists who showcased 60 Gospel songs. The Show also provided ECG the opportunity to work with 18 Pacific Businesses and saw 28 contractors supported. 

Soul Sessions Season 2 Promotion hosted by Sara-Jane featuring artists: Opeloge Ah Sam, Ruawhaitiri Ngatai Mahue, TONE 6, SASSY, Grace Ikenasio, Anna Grahame-Dougal, Gin Papāli'i-Curtin, Evile Laloata and Humble Harmonies, Andrew Faleatua with Excel Rising Stars, and Nick Afoa.

ECG's broadcast network included Primary Platform partner Tpplus/Sunpix and secondary broadcast partners Rhema Media (with Shine TV and Life FM), Prime TV, Whakaata Māori, Pacific Media Network and Oriana TV in New Zealand. Our reach in the Pacific region through Pasifika TV included: New Caledonia, Cook Islands, Fiji, Kiribati, Nauru, Niue, Palau, Papua New Guinea (PNG), American Samoa, Samoa, Solomon Islands, Tonga and Vanuatu. This broad range of broadcast partners supporting Pacific made NZ content - is the first of its kind.  With our work in the Business sector, ECG has supported 30 Pasifika SME's during 2021-22 with business development and strategic planning. Our clients were in different phases of development and came from different industries including fashion design, health and fitness, hospitality, space technology, fabrication, arts and crafts,education legal consultancy. Our clients proudly hailed from PNG, Tokelau, Rotuma, Kiribati, Tonga, Tuvalu, Samoa, Cook Islands. A highlight for ECG was our workforce engagement with Fisher and Paykel Healthcare, where we gave 200 staff the opportunity to be part of 'Talanoa' sessions regarding their workplace.

ECG leading a Talanoa at Fisher & Paykel Healthcare with guest speakers and staff, pictured top and bottom.

Finally with our research and evaluation workstream we successfully completed 4 feasibilities and stakeholder engagement that supported a range of community and not for profit organisations in Māngere, Papatoetoe, Glen Innes and Glenfield. As a direct result of this work, over 500 families were directly impacted in a positive way and this included maternity groups, mothers & babies, Māori and Pacific Trusts in the transitional housing space and churches supporting local youth initiatives. Manuia le tausaga fou Team ECG

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