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It's a WRAP! ECGs Footprint in 2023


27/12/23

As the curtain falls on 2023, ECG takes a moment to reflect on the milestones achieved during the year. We are deeply grateful to our clients and partners for entrusting us with their aspirations and allowing us to support them in making a positive impact across our Pacific communities. Our influence extended not only throughout Aotearoa but also into Australia and the Pacific region. 


A significant achievement of the year was the development of ECG's Te Tiriti Policy Matrix. Acknowledging the unique relationship between the Pacific and tangata whenua through Te Moana-nui-a-kiwa, this matrix serves as our guiding compass, ensuring that Te Tiriti is upheld in our workstreams, reflecting the distinct relationship within ECG as well.


 

STRATEGY ECG has diligently crafted strategies that have had a profound regional, national, and international impact on our communities through collaborations with clients such as Te Whatu Ora, Te Pūkenga, Good Shepherd, and Hospice Totara. These tailored strategies covered a wide spectrum of needs, including education, diversity and inclusion, communications, and interculturality. As a result, it is estimated that these strategies will positively influence over 520,463 individuals directly.

 

ENGAGEMENT

ECG undertook a wide array of projects encompassing UX/UI design, workplace culture, media production, economic development, technology, and community outreach. Our efforts reached over 4,631 individuals in Aotearoa NZ and beyond.


Soul Sessions, now in its third season, premiered during Matariki, shining a spotlight on Aotearoa's gospel scene, featuring 10 Pacific and Māori artists, all made possible through the generous support of NZ on Air. This season comprised 10 episodes and a Matariki special, showcasing 34 inspiring gospel songs.


ECG's broadcast network featured Primary Platform partner Tpplus/Sunpix, along with secondary broadcast partners RNZ Pacific, Rhema Media (including Shine TV and Life FM), Prime TV, and Whakaata Māori in New Zealand. Our reach extended across the Pacific region through Pasifika TV, including Cook Islands, Fiji, Niue, Papua New Guinea (PNG), American Samoa, Samoa, Solomon Islands, Tonga, and Vanuatu.


With some of our private sector work, ECG led the facilitation of talanoa sessions with Coca Cola Europacific Partners, exploring how to embrace culture and heritage in the workplace. This engagement work was across the country and delivered as a combination of onsite and online talanoa sessions. 


While with our public sector projects, this included the design and delivery of the "Our Votes. Our Voices" Roadshow and digital campaign in partnership with the Electoral Commission. The campaign successfully engaged 4,519 individuals, encouraging Pacific youth to participate in the 2023 elections.

ECG's digital footprint in 2023 reached a diverse audience of over 407,070 individuals across Aotearoa, Australia, the Pacific, and beyond through our dynamic social media platforms and expansive broadcast networks.

 

EVALUATION ECG was commissioned to be an independent evaluator on a range of projects across education, business, grass roots community initiatives and international sports programmes. These projects have impacted over 4,077 individuals,  in 39 different industries within Aotearoa and the Pacific region, including the Cook Islands, Fiji, Samoa, and Tonga.

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